A Proposal Planner: The Job Nobody Thinks About Until It’s Too Late
Have you ever seen those jaw-dropping proposal setups and wondered, ‘how did he pull that off’? The secret is often a marriage proposal planner who is behind the perfection. Here, I’ll share exactly what they do, how much they cost and if one is even necessary for your proposal!

If you’ve landed here, you’re more than likely considering hiring a marriage proposal planner for your big day… am I right?
Either that or you just found out that a marriage proposal planner was even a thing.
If you’re anything like me, you’ve probably always thought that planning a proposal was something that you had to figure out on your own. And it would usually look something like this:
Buy a ring, pick a spot, hope for the best.
At least, that’s what my fiancĂ© did back in 2024. But while the moment was sweet, it in fact did NOT go off without a hitch.
What Can Go Wrong During a Marriage Proposal?
My fiancĂ© learned the hard way that, just because you have a plan for your proposal in your head, that doesn’t mean it’ll go according to plan once it’s time to execute.
At the time, I had no idea what was going on in his head, but according to him, the entire day was a nightmare.
He took me on a surprise trip to a ski resort. Something we had both never done before. And from the moment we arrived apparently his entire proposal plan started falling apart.
Let’s go through the list, shall we?
1. It took over 5 hours to check-in at the resort. He didn’t think ahead to tell the front desk when we were coming so we were delayed entry to the entire resort (not just the room).
2. The delayed entry made us miss not one, but two reservations he had made for us. One for dinner and one for a nighttime train ride to see a beautiful display of Christmas lights.
3. Photographer was a no-show. Somehow his dates got mixed up. And since no one did a last minute confirmation, he unfortunately forgot.
But that’s just my own proposal story. These are just a few of the things that could potentially go wrong when trying to handle everything yourself (on top of trying to keep it a surprise!)
Who wants that kind of stress? Especially in one of the biggest moments in your relationship.
So now to answer the question…
What is a Marriage Proposal Planner?
Essentially, a marriage proposal planner specializes in taking the stress out of planning a proposal for you while also creating a once-in-a-lifetime moment for them!
We are part event coordinator, part creative designer, part crisis manager (because a booked photographer not showing up is a big no-no) all for your proposal.
In other words, we make your dream proposal happen! From scouting perfect locations, selecting the right decor, sourcing the right photographers and vendors as well as combing out the fine details that may seem small but play a big role!
If you don’t have a plan for your proposal, we help you create one that is tailored specifically to you and your love story. No cookie-cutter “fancy restaurant and flowers” here.
Every love story is different and deserves to feel special for both of you!
How Much Does a Proposal Planner Cost?
Planning your proposal can already be stressful. But luckily for you, it’s not nearly as stressful (or costly) as planning an entire wedding!
So when looking for a proposal planner it’s a great idea to think about what you might want them to do for you.
Do you want a completely custom proposal setup that is unique to you and your partner? Or are you just looking for a free proposal plan to give you some ideas for what you might like before committing to hiring someone?
Once you decide what you want, then you can gauge how much you’re willing to spend. Best practice is for you to have an overall proposal budget in mind so that your proposal planner can tailor your proposal ideas to how much you’re willing to commit to.
Most proposal planners have have proposal planning packages ranging from $1,000-$3,500 for simpler proposal options to $5,000-$10,000+ for more custom designs.
One thing to also consider is, does that package include the proposal planner’s fee.
Some proposal planners have a planning fee on top of your overall proposal budget, while others, such as The Romance Company, include their planning fee in your overall budget so that you stay in full control from the beginning.
Will My Girlfriend/Boyfriend Be Mad If I Use A Proposal Planner?
A common concern we get as professional marriage proposal planners is, “Is it too impersonal to use a proposal planner?”.
It’s a fair question.
After all, a proposal is one of the most personal moments of your life. But here’s the truth: hiring a proposal planner doesn’t take away from the meaning or intimacy of your proposal, it enhances it.
Think of it this way… you know your partner better than anyone else. You bring the vision, the story and the love. A proposal planner simply helps turn that vision into a reality with timing, decor, location, and most importantly, the element of surprise!
We’re not here to replace the heart behind the proposal, we’re here to make sure nothing gets in the way of it.
In fact, most partners are blown away when they find out you went the extra mile to create something special specifically for them!
To them, it doesn’t feel impersonal, it feels thoughtful and intentional. Plus… with our help, they’ll never see it coming! Most proposers unknowingly leave hints that spoil the surprise before it’s time. Hiring a proposal planner helps to eliminate that by coordinating the logistics for you!
How Do I Find A Proposal Planner?
Being that a marriage proposal planner is a considerably newer profession, you won’t see them listed on every corner just yet. But that’s also what makes working with one so special.
A good starting point is checking reputable wedding and lifestyle resources like The Knot. They often feature articles on emerging trends, including proposal planning, and may list professionals in your area.
And of course, you’re already in the right place! At The Romance Company, we specialize in creating personalized proposal experiences.
We plan marriage proposals nationwide! Helping men (and women) across the U.S. pull off unforgettable proposals no matter where they are, while still keeping the element of surprise.
Not sure where to start? Grab our free custom proposal plan and get a step-by-step vision for your big moment.
We’ll give you multiple ideas on where you should go, how your proposal could play out, how much you’ll potentially spend, and how to keep it a surprise… all for free! No strings attached.
At the end of the day, your proposal is about more than a question… It’s about creating a moment that feels as unforgettable as the love that you share.
Whether you choose to work with a marriage proposal planner or plan it yourself, make it one you’ll both want to relive forever!
